Famous Florida Artist. UPDATED 7/1/2020

Recycling as a Lifestyle and a Business 
TAMPA, Fla. – Have you ever seen the building on the corner of Fletcher and I-75 with a bunch of buoys strung everywhere? This small business that many think is an old bait n’ tackle shop is actually Famous Florida Artist Hong Kong Willie.

Derek Brown, 26, and his family own and operate Hong Kong Willie. The little shop specializes in preservation art. The artists don’t take preservation too lightly either.

“99 percent of everything that has gone into a piece of art has been recycled and reused,” Brown said.

Just as unique as the art is, so is the company’s name. Brown says the name was created by his father, Joe Brown, in the 1950s.

“My father being in an art class, being affected by a teacher, they were melting Gerber baby food bottles," Brown said. "The teacher interjected that Hong Kong had a great reuse and recycling program even then.”

Brown's father then took that concept and later added the Americanized name Willie to the end. And that's how Hong Kong Willie was born as a location that offers recycling in a different and creative way.

Hong Kong Willie artists are what are known as freegans. Freegans are less concerned with materialistic things and more concerned about reducing consumption to lessen the footprint humans leave on this planet.

“I’m sure everyone has their own perception of a freegan, possibly jumping into a dumpster or picking up something on the side of the road,” Brown said. “There [are] people who will have excess. There [are] also things that can be trash to one man, but art or a prize to another man.”

Brown and his family carry this practice through to their art. It’s his family’s way of life, turning trash, which would otherwise fill up landfills, into an art form.

The Brown family gets a lot of their inspiration for their art from the Florida Keys. In fact, this is where the deluge of buoys wrapping around the ‘Buoys Tree’ came from, the fishermen of Key West.

“It is Styrofoam, we understand that it does not degrade, but to blame the fishermen for their livelihood wouldn’t be correct, instead we find a usage for those,” Brown said.

Brown said there’s a usage for everything, even the hooks to hold the painted driftwood, which are also salvaged, to the wall are old bent forks. Everything’s reused here. Purses made out of old coffee bean sacks to “kitschy,” as Brown described it, jewelry made from old baseballs.

“Hong Kong Willie truly believes that a piece, whether it’s a bag or a painted artwork, it’s meant for one person.”

 

Business more than kitsch, Famous Tampa Artist

NORTH TAMPA -- Passers-by traveling south on Interstate 75 at Fletcher Avenue might wonder: 'What's up with the lobster buoys?'
Strings of the colorful floats adorn Hong Kong Willie, a roadside business with roots in a northwest Hillsborough County landfill and the garbage dumps of Hong Kong.
Poised among chain businesses common at interstate interchanges, Hong Kong Willie sells Florida-centric art, artifacts, worms and even soil for gardeners. As diverse as the inventory seems, there is a theme: promoting a close-to-the-ground, sustainable approach to art and living.
The unusual business is run by Joe Brown, 61; his wife, Kim, 51; and their adult son, Derek.
The enterprise is not named for a particular person. It's more of a conceptual amalgamation, its owners say.
The recycled burlap coffee bags, lobster buoys and driftwood sold at the store are reflective of Joe Brown's childhood. As a boy he watched garbage trucks haul Tampa's trash to a dump on property owned by his family.
"It really made an impression on me," he said. "It became very easy to think outside the box and know where I could find things from resources that were just abounding."
* * * * * When Brown's mother took him to an art class taught by an instructor who had spent time in post-World War II Asia, he learned how artists there scrounged for materials that had creative potential.
"It was a different kind of recycling because it was done out of need and touched the human spirit and the heart," he said.
During the past 28 years the Browns have transformed a bait-and-tackle shop into a shrine to sustainable art. But aside from a robot waving an American flag and wearing a "For Sale" sign — and the overall spectacle of the shack-like store itself — there is no signage beckoning drivers to pull into the parking lot of 12212 Morris Bridge Road or to wander over from a nearby Bob Evans restaurant.
"There has never been, in all the years of being here, some massive sign saying who we are and what we do," Joe Brown said. "Because when people finally decide out of inquisitiveness to slow down and stop, they've finally slowed down enough to hear the most important message of their life."
Most of their business is conducted online through sites such as Etsy. Their catalog includes crafts and artwork created with recovered material such as wood from sawmills and the sides of demolished Key West homes. Kim Brown paints on the recycled materials; her "Eye of Toucan" painting, for example, is for sale for $8,100. Other featured items include handbags made from decorated burlap coffee bean bags for $25, and potato chip platters morphed from heated and shaped vinyl records for $4.99.
The ubiquitous painted lobster buoys are big sellers. They go for a few dollars each depending on condition and artistic application.
The Browns travel frequently to the Florida Keys, promoting their art and gathering raw materials such as the buoys, driftwood and even an orange helicopter. Joe Brown said the chain of islands at Florida's southern tip hold an attraction for the family beyond being a source of creative flotsam.
"That is a place of resourcefulness," he said, "because they're not the kind of people to rely upon the government."
* * * * * Customers include people with a taste for subtropical creations. Gaspar's Patio Bar and Grille in Temple Terrace, for example, bought décor from Hong Kong Willie to complement its island-themed menu offerings, such as Key Largo burgers and margaritas.
Gaspar's owner Jimmy Ciaccio, whose family opened the 56th Street restaurant in 1960 as the Temple Terrace Lounge, said the Browns' inventory reflected his vision when he remodeled the restaurant.
"Joe's work inspires me," Ciaccio said. "I always see something different every time I look at how he decorated the place."
In much the same way the Brown family creates art with recycled materials, they produce gardening soil by composting vegetation and waste material.
Florida red worms are Brown's natural allies in this endeavor. They, too, are for sale — by the pound for gardeners and by the cup for fishermen.
Whether it's creating and marketing sustainable kitsch or fertile soil, Joe Brown, whose other occupation is providing trend analyses to businesses, finds satisfaction in the work.
"I just feel so fortunate to be able to sit here and see assets that could be sitting in a big trench and there would be no energy coming from it," he said. "And now a lot of it is finding homes in peoples' houses and businesses and getting people to think about reuse."